Accounting Equation in practice (Coca-Cola)
- Adam Edwards
- Feb 1
- 3 min read
Updated: Feb 15
So, I'm interested in how you can use the accounting equation, other than just a way of calculating assets / liabilities / equity so thought I'd take a company loke Coca Cola...
End of 2023

Financial Structure:
The company’s assets are predominantly financed by liabilities (36%) and equity (13%).
A low equity percentage (13%) suggests high financial leverage, meaning a significant portion of the company’s resources is funded through debt rather than shareholder investment.
This could indicate higher financial risk if the company struggles with debt repayments.
Solvency Position:
The equity portion (13%) is relatively low compared to liabilities.
This might suggest the company has a high debt-to-equity ratio, which could impact its ability to withstand financial downturns.
However, if liabilities are primarily long-term loans with favourable terms, the risk may be mitigated.
Growth Implications:
If the company is expanding, this financing structure could indicate a strategic use of debt to fund investments.
A sustainable business should ideally see equity grow over time, showing reinvestment of retained earnings and profitability.
Comparative Considerations:
To assess financial health, this should be compared with industry benchmarks and past performance.
If equity is shrinking over time, it may indicate financial strain, whereas an increasing equity percentage would suggest improving financial stability.
Over time... and what does it indicate about they manage and allocate cash?

1. Prioritising Shareholder Returns Over Reinvestment
Evidence:
Shareholders’ equity remains low, despite stable profitability.
Coca-Cola has a history of high dividend payouts and aggressive share buybacks, which reduce equity over time.
Implications for Cash Allocation:
Dividend Payments:
Coca-Cola returns a significant portion of earnings to shareholders rather than reinvesting in large-scale expansion.
This aligns with the strategy of a mature, cash-generating company.
Share Buybacks:
Consistently buying back shares reduces the equity base while boosting earnings per share (EPS).
This suggests that Coca-Cola prefers to return excess cash to investors rather than allocate it toward capital expenditure.
Long-Term Risks:
A heavy focus on shareholder returns might come at the cost of growth investments, potentially limiting competitive positioning in the future.
If revenue growth slows, maintaining high dividend payouts may become unsustainable.
2. Debt Management and Leverage Strategy
Evidence:
Declining liabilities over time suggest that Coca-Cola has been paying down debt.
The sharp drop around 2008–2010 suggests possible deleveraging efforts after the financial crisis.
Implications for Cash Allocation:
Debt Repayment Strategy:
Coca-Cola appears to have gradually reduced its reliance on borrowing, which improves financial stability.
Less debt means lower interest payments, improving free cash flow availability.
Cash Flow Flexibility:
A decreasing debt burden means Coca-Cola can reallocate cash toward:
Dividend payments
Share buybacks
Strategic acquisitions
However, if liabilities are reduced too aggressively, Coca-Cola might miss out on opportunities to leverage low-interest debt for growth.
Possible Refinancing:
Coca-Cola may have also engaged in debt restructuring, replacing older, high-interest debt with lower-cost financing.
3. Limited Asset Growth Suggests Capital-Light Strategy
Evidence:
Total assets are declining, which suggests that Coca-Cola is not aggressively investing in expansion.
This trend might indicate asset divestment or a shift toward an asset-light model.
Implications for Cash Allocation:
Lower Capital Expenditure (CapEx):
Unlike younger, high-growth firms, Coca-Cola appears to allocate less cash toward acquiring new factories, equipment, or R&D.
This aligns with its franchise model, where bottlers bear more of the capital expenditure burden.
Strategic Divestments:
The reduction in assets may be intentional, reflecting Coca-Cola’s strategy to focus on core brands and high-margin products.
This could include selling underperforming bottling operations, shifting to third-party partnerships, or exiting lower-margin markets.
Risk of Limited Innovation:
While efficient, this strategy may lead to reduced innovation investment, potentially making Coca-Cola vulnerable to changing consumer preferences.
4. Cash Flow Resilience in Economic Downturns
Evidence:
Coca-Cola weathered the 2008–2010 financial crisis without major balance sheet distress.
Even with economic slowdowns, its asset and liability adjustments suggest strong liquidity management.
Implications for Cash Allocation:
Resilient Cash Flow Management:
The company likely has a strong cash buffer, allowing it to operate without excessive short-term borrowing.
This aligns with Coca-Cola’s reputation for consistent cash flow generation due to stable consumer demand.
Focus on Efficiency Over Aggressive Growth:
The company’s strategy appears to emphasise cost control and cash preservation, rather than taking on excessive risk.
This is a defensive approach, suitable for a mature industry leader but less aggressive compared to high-growth competitors.